Organic/paidsocial copy
While LaMore Design’s stunning engagement rings are scroll-stopping on their own, the captions I wrote reinforced the brand’s sincere, approachable persona and boosted engagement (no pun intended).
Social feeds are flooded, and when attempting to engage business owners and job seekers (Michael Page’s core audiences), clear value is key. I wrote social copy that addressed their pain points with a direct voice, clean visuals, and straightforward CTAs.