product copyBespoke Post curates quality products for men, from clothing and camping gear to boots and barware. While I’m not the target audience, that’s part of the (fun) challenge of writing benefits-first product pages in the voice of a cool, laidback guy who knows all about style, skincare, and surviving the great outdoors.
Tee-Owels is determined to make haircare fun and fuss-free. For these product pages, I emphasized the brand’s friendly, accessible voice while highlighting the benefits of their accessories, referencing common hair hang-ups (e.g., hair breaking and knotting) in the process.
