ShapeShoppe Website Content
Industry: Fashion
Description: ShapeShoppe asked me to write website content that aligned with their brand voice and targeted their ideal audience - those who struggle to find flattering clothing in stores or online.
Shaping Your Style & the Planet for the Better
Our Story
Our story starts in the room of doom - the dreaded dressing room. After browsing the racks and admiring the mannequins’ outfits, we went to the dressing rooms with our arms full of clothes and our hearts full of hope. We tried them on and were mystified by the reflection in the mirror, as if the clothes had somehow shifted shape in the process.
The quickest assumption is that the problem is you, but that couldn’t be further from the truth - the problem is that you’re not shopping for your body type.
Instead of settling for clothes you have to work for, we aim to help you find styles that work for you. Our women-led brand was founded by industry experts Amy Wister and Carrie Fields, who are committed to providing solutions to your styling snafus and creating a seamless shopping experience. Together, they built a team of women who share their vision and work to make it a reality. As people who have been in your shoes, standing before the mirror in ill-fitting clothes, we understand how significant it is for fashion to fit.
Our mission is two-fold. First, we provide proven tips and tricks to help you understand your body shape and discover styles that look most flattering, so you can shape your wardrobe with pieces you love, whether you’re browsing in-store or in person. Doing so also spares you the hassle of returns, saving you time and money as a result.
Second, we help shape the environment for the better. By demonstrating how to shop for your figure, we contribute to less waste caused by overconsumption. That’s right - we boost your confidence while reducing your carbon footprint.
So, subscribe to ShapeShoppe, where you’ll receive valuable advice, clothing recommendations, and a tight-knit community that wants to improve your style and promote sustainability. With an all-access pass to smart styling and mindful shopping, you can learn to embrace your body and love the garments you wear.
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